MY SERVICES
I can help you build a powerful partner program that enables every function in your SaaS org!
I help Vertical SaaS Companies kickstart their partner strategy in a way that's simple, fun, and impactful. My expertise focuses on foundation, strategy, and straightforward execution.
First Five
Get an honest evaluation of your business’s readiness for partnerships. I’ll outline essential prerequisites and steps to successfully onboard your first integration partners.
Partnership Projects
Reach out for partner KPI templates, business case presentations, developer journey diagrams, Go-to-Market plans, Program Tiers, and creative contract approaches.
The Case for Embedded Partnerships
As one of the early adopters of embedded value-adds, I can walk you through what Vertical SaaS Compaies need and are looking for when it comes to embedded features.
- Building the business case and influencing your org
- Laying the foundation and getting the prerequisites in place
- Straightforward execution that gets you your first five partners
Testimonials
Testimonials
Sunil Saha CEO and Founder of Perkville
“I’ve had the pleasure of working with Michelle across multiple companies, and she is truly one of the best in the business when it comes to partnerships. Trust is at the core of any successful partnership, and Michelle embodies this principle—she does not just look out for her side’s interests but is genuinely invested in creating long-term, mutually beneficial partnerships.
Eric McClure Co-Founder, MAINN
“Michelle is one of the most effective partnership leaders I’ve worked with, combining strategic vision with focused execution to create win-win relationships that drive real results. She has built and scaled programs for some of the biggest names in vertical SaaS, aligning incentives in ways that create real value for both sides. The result? Partner ecosystems that deliver measurable growth and lasting impact.
Reid Carver, Founder and CEO, IPStudios
“Working with Michelle Van Horn has been a game-changer for us at IPSTUDIO. As Xplor’s Tech Partnerships Lead, she has been professional, supportive, and truly invested in our mutual success. Her deep understanding of the integrated tech partnerships space has helped us grow and navigate new opportunities together. We’re grateful for the partnership and look forward to continuing to build with her!”
Community and Professional
Involvement
Bloomberg Radio Clip Fitness Industry Trends
General Assembly Speaker
GA Speaker
Xplor Industry Expert
Bio at Xplor
Press Publications On Launching Embedded Capital
If you’re ready to apply programming, strategy, and organization to tech partnerships at your organization, let’s chat.